Governance and business models for living labs: Rural regeneration hubs for tackling soil health challenges in the Mediterranean region

Regenerative soil management practices will help us protect our agricultural land and future food supplies. An estimated 60-70% of soil systems in the EU are degraded due to the prevailing unsustainable management systems in place. The effects of climate change are particularly acute in the Mediterranean, a region that is warming 20% faster than the global average 

Climate change and population growth are set to add heap further strain on food and water supplies in the region. To be viable, systemic changes in soil management must not only directly rural and agricultural communities who work the land but by co-created and spearhead by them. As part of its transition towards healthy soils by 2030, the EU’s Mission ‘A Soil Deal for Europe’ aims to establish 100 living labs and lighthouses.

About GOV4ALL

GOV4ALL (Governance and business models for living labs: Rural regeneration hubs for tackling soil health challenges in the Mediterranean region) is a four-and-a-half-year long Soil Mission project funded by the EU. It focuses on inspiring rural communities to participate in the identification, testing and dissemination of regenerative soil management practices.  

Coordinated by the Spanish company SAE Innova, the project has established five Mediterranean living labs to foster the co-design, testing and validation of sustainable soil management practices. These living labs will lead to the creation of rural regeneration hubs designed to provide services and business strategies tailored to the local context and stakeholder needs. Two living labs have been set up in Spain, another two in Greece and one in France. 

GOV4ALL will connect farmers, scientists, NGOs, policymakers and the general public towards developing a vision for the future of agriculture in which farming systems can generate incomes for the rural communities while protecting natural resources, with a focus on regenerating the soil.

Facts

3
Countries
54
Months
36
Partners
12
(M€) Budget
5
Living Labs

Concept


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What They Say

Our ambition is to put farmers at the centre of the innovation process, tapping into their vast knowledge to generate sustainable solutions that are beneficial for people and the planet.

Tristano Bacchetti De Gregoris, GOV4ALL Coordinator

Our Work

We provide the following services and products for this project.

branding

Website Development

Creation of the project website, including the development of content, visuals, architecture and design.
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outreach

Social Media Management

Social media content and community management of the project channels on LinkedIn and X, including the creation of regular content with unique visuals.

branding

Visual Identity

Development of all the visual elements for the project branding: logo, GOV4ALL colours, typography and templates.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.

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